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Giovanni Battista as a telegraph cable manufacturer founded Pirelli & Co. in 1872. In 1890 Pirelli entered the tire industry with the development of their first bicycle tire. In 1901, Pirelli produced their first automobile tire. Pirelli Tire has now become the fifth largest tire manufacturer in the world in terms of sales.

Pirelli is different from all other Tire Manufacturers because they use innovation and research to distinguish themselves, embracing new technology to create a value for the consumer. The goal of the Pirelli organization is to improve performance and minimize their carbon footprint while developing a quality product. "Power is nothing without control," is used by Pirelli to convey the company's attitude toward their product. Consistency and responsibility is the ethical code applied by all employees and supplies of Pirelli products.

The P4 Fourseasons is Pirelli's signature tire, and this tire is dedicated to perform extremely well in any season. A blend of Silica Rich Tread was incorporated in this fine tire, to reduce rolling resistance but still maintain on any drive surface. The P4 is compatible on all types of automobiles, from coupes to minivans, SUV's, and even crossover vehicles. The P4 has a great high mileage warranty, matched with superior ride comfort, low noise, and Pirelli's signature traction.

The High Performance All-Season tire that is offered from Pirelli is the P6 Fourseasons. The P6 was originally designed for high-performance luxury European automobiles imported to the United States. The P6 is known best for a smooth ride, while still having the capabilities to maintain high performance driving characteristics, and the ability to succeed in light snow. A 100% Silica Compound with independent shoulder and intermediate tread block sipes aid traction in light snow, giving the P6 a large spectrum of function characteristics.

Pirelli created the P Zero series, which is a Ultra-High-Performance, maximum performance summer tire. The P Zero was created as a result of the 100 years of racing history from Pirelli. The Pirelli P Zero is world renown as one of the best performance tires of all time. The P Zero uses a unique carbon black silica compound (using nano technology), which is molded into Pirelli's unique Asymmetrical design. The technology and materials used, allow the tire to have responsive handling, hydroplaning resistance, and dry handling characteristics that give the tire even wear for extended tread life.